Cream of Wheat – Creamer.us
The Black chef will no longer appear on Cream of Wheat packaging where he was the face of the brand for more than a century, the product’s parent company announced in a decision that comes three months after it vowed to re-evaluate its marketing to ensure it did not “inadvertently contribute to systemic racism.” “For years, the image of an...
READ MORE Cream of Wheat to Drop Black Chef From Packaging, Company Says
Some brands are beginning to alter their names and logos as they face increasing pressure to diversify and combat racism. USA TODAY The smiling Black chef will soon come off the boxes of Cream of Wheat[1]. More than three months after Cream of Wheat’s parent company, B&G Foods, said it was “initiating an immediate review” of the brand’s packaging, a decision...
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READ MORE Black Chef On Cream Of Wheat Packaging Will Be Removed In Rebranding
A box of Cream of Wheat is displayed on a counter, Thursday, June 18, 2020 in White Plains, N.Y. Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos. B&G Foods Inc., which makes Cream of Wheat hot cereal, said it is initiating “an immediate review” of its packaging. A smiling black chef holding a...
READ MORE Cream of Wheat to review logo, following Aunt Jemima, Uncle Ben’s, Mrs. Butterworths
